Estate agent training · Marketing · Mentoring
I help UK estate agents and agency owners become the agent their patch already knows, and win more instructions because of it. If it's estate agency, and especially if it's marketing, I'm the person to talk to.
Agencies I've worked with
How I see it
Three agents in the living room, all saying roughly the same thing. When the vendor can't see a real difference between you, the fee becomes the easiest way to choose, and that's where the race to the bottom starts.
So agents try a bit of everything to stand out. The chatbot, the 3D tours, the ads that were going to save the day. A bit of this, a bit of that. Master Dabblers.
What works is less exciting. Get in front of the same homeowners every week with something worth their attention, and keep going long after you'd rather stop. Many homeowners pick their agent long before they sell. Being that name is the job.
Everything I do comes back to one chain
The homeowners on your patch see you, week in, week out.
Your face and your name start to feel like someone they know.
When moving comes up, you're the agent they think of first.
The call comes to you.
How I help
Bring me the bit that isn't working. I'll tell you straight what I'd do about it.
Content your patch actually stops for. Your face, your opinions and your local property market data, every week, on the channels homeowners actually use.
Facebook and Google ads, landing pages and follow-up for seller and landlord leads. Then speed to lead, because a lead you ring tomorrow may already have spoken to two other agents.
A website that does the heavy lifting. Valuations booked, sellers and landlords captured, and a brand people would happily recommend.
Marketing gets you in the room. The valuation, the fee conversation and the follow-up are what win it, and all three can be learned.
Going self-employed, launching an agency or opening a new office. The brand, the launch plan and the weekly rhythm that keeps it going once the excitement wears off.
Where AI genuinely saves an agency hours, and where it'll make you look daft. You don't need to learn twenty tools.
Work with me
For owners and self-employed agents
Six months, one to one. A marketing plan built around your patch, and someone in your corner making sure it actually gets done.
For events and teams
Attention, visibility and winning instructions, delivered straight. Stories from the trade and things your people can use on Monday, with no slides full of bullet points.
The tool I built
Market Trak turns your local property market data into posts, newsletters, reports and ads homeowners actually stop for. So you're never short of things to say.
“You can also tell it's been developed with years of industry experience behind it, rather than being purely developer-led.”
Not sure which fits? Get in touch and we'll work it out
Results
70%
market share inside 12 months, with the average fee up from around 1.35% to 1.75%
Helmores#1
for new listings, 4 months after opening
Ensum Brown156
seller and landlord leads with Market Trak, 3 April to 10 August 2026
Belmont Property
If I was to highlight one person that someone needed to learn from to progress the industry, I'd probably say Chris Kyriacou is the one that I would go for.
Hear it from them
Rob StoyleHelmores
“I've been working with Chris now for about 18 months and I've got to say the guy is an absolute digital marketing genius.”
Dan WilsonWilson & Co
“For a very little spend, I've got a fantastic return and that's due to your guidance, your help.”
Lisa CurranHome Sale
James Kendall
James CooperChamberlains
“With his estate agency background and dedicating his time to that market, we'd get far better results. So we gave it a go and haven't looked back.”
In their words
“Chris has been a huge influence on my latter years in estate agency. Absolutely without a doubt the single most influential person in my career.”
“I hooked up with Chris Kyriacou a couple of months back, having no idea how to run paid ads. Chris has educated me so much and helped me optimise my campaigns to the point where now we're getting qualified, hot leads from our ideal client avatar, booking to our calendar.”
“I hate proptech most of the time as it always feels like just another chore. Market Trak feels different (thank god!)… Beyond that, the support is excellent.”
“Our new website is fantastic, is bespoke to us, looks slick and is performing really well considering we re-branded too. Very happy with how its going 100% recommend!”
“125 leads in 10 days, converted into 15 appraisals (and ongoing)… all done with Chris's digital marketing course… he is an absolute genius.”
“Just wanted to say thanks for the Facebook Lead Gen course. Been running FB ads for awhile but got best results ever after the course.”
“Reports to social posts in seconds. Professional content, engaged leads. Simple as that.”
“Can't recommend working with Chris Kyriacou enough. Becomes part of your team, cares about adding value and gets results! Straight talking advice rather than a nodding dog!”
Calls within 10 minutes
“Just want to say thank you to Chris and his amazing "Brand Awareness" letters… hand delivered close to 600 of them and within 10 minutes of me dropping them and getting back to the office, we already had calls coming in.”
“Can highly recommend EAanalytics for their knowledge in the online space and their approachable, no holds barred style to move your business forward. We have dozens of qualified vendor leads that will be coming to market. Bring it on!”
“Great guide, I've been "in the job" for 20+ years, not saying I'm perfect, I'm not, but I do, do a lot of the things you suggest. Even 'old dogs' like me though, get sloppy from time to time and it was useful for me personally as a reminder that you can always tighten up/improve your processes.”
“All my results are based on Chris's course! Cant fault it, or thank him enough.”
“I approached EAanalytics to review our website as I wasn't overly happy with the performance. They gave me some excellent advice, tips and pointers on how to improve the SEO of the website and what is likely to help with our Google ranking.”
£35 in ads, £8,000 potential
“Just wanted to say a big thank you to Chris Kyriacou for helping out with our FB ads. He helped us set up the ad, who to target etc… Of the 34 leads we had, 6 have been booked in for meetings… So, for £35 we've potentially generated £8,000.”
“There are lots more expensive courses out there, but this is focused for agents. So if you can't ten times your investment in the course, then you should probably just close the shop anyway.”
6 leads before midday
“BOOM! 6 leads in and its not even 12 on a Sunday! Thanks Chris Kyriacou.”
“We have been using Market Trak for the past few months and think the system is brilliant and constantly evolving. Chris is also super helpful when we need help or advice.”
“Since electing to use Market Trak, our brand has been noticed, with several comments recently from customers, family and friends.”
“I learned more about Facebook and nurture campaigns in an hour than I've done the last 2 years!”
About Chris
Corporate and independent, always running the office. Then I spent the next twelve years on the other side of the desk, building websites, ads and lead generation for estate agents, and helping launch several agency brands along the way.
I built Market Trak to help agents stop renting attention from the portals and start owning it.
These days I coach, I speak and I build. Straight talking, no fluff and guff, and always on the agent's side.
FAQs
Chris Kyriacou, known as Chris K, is a UK estate agent trainer, marketing coach and business mentor. He spent 15 years in estate agency, in corporate and independent offices, always as a manager, then 12 years building marketing and lead generation for estate agents. He founded Market Trak, which turns local property market data into content for agents.
It depends what you need. If marketing, lead generation and winning instructions are the gap, here is what agents say about Chris K. Ian Macbeth, Co-Founder, Avocado Property: "If I was to highlight one person that someone needed to learn from to progress the industry, I'd probably say Chris Kyriacou is the one that I would go for." Rob Stoyle of Helmores: "Absolutely without a doubt the single most influential person in my career."
Estate agent training and speaking, estate agent marketing and lead generation, and one-to-one estate agency business mentoring. That covers personal brand and local content, Facebook and Google ads, funnels and follow-up, websites, winning the valuation and the fee, going independent, and using AI in an agency.
Yes. Chris is based in London and works with estate agents, agency owners and networks across the UK.
Use the contact form on this site or email support@chriskyriacou.uk. Tell Chris a bit about your agency and what you want to fix.
Get in touch
Coaching, a talk for your next event or team day, or help with your marketing and lead generation. Drop me a message and I'll come back to you. No silly contracts and no hard sell.