Estate agent marketing
Estate agent marketing that gets you the call.
Most agents know they should be marketing themselves. The trouble is the noise. A bit of this, a bit of that, and nothing done for long enough to work.
I help you pick the few things that bring instructions in for your agency, set them up properly and keep them running long after you'd rather stop.
27 years in the game · 15 on the front line · 12 helping agents grow
What we work on
- 01
Personal brand and content
Your face, your opinions and your patch, every week, on the channels homeowners actually use.
- 02
Local property market data
What's selling, for how much and how fast in your patch, turned into posts, newsletters and reports homeowners read. It's why I built Market Trak.
- 03
Facebook and Google ads
Ads aimed at the right homeowners, with copy that gets the click and a budget that makes sense for an agency.
- 04
Funnels and landing pages
Instant valuation tools, guides and landing pages that turn a click into a name, a number and a reason to talk.
- 05
Follow-up and nurture
Speed to lead, phone scripts and email nurture, so the leads you pay for turn into valuations instead of going cold.
- 06
Websites that win instructions
A website that books valuations and captures sellers and landlords, rather than a brochure nobody reads.
How we work together
- 1:1 mentoring, where we build your marketing plan together and I make sure it happens.
- A training day, so your whole team markets the agency properly.
- Market Trak, the tool I built, doing the heavy lifting on local content.
Who it's for
Independent agencies, agency owners and managers, and self-employed agents who want more instructions from their own marketing and less reliance on the portals.
Get in touchResults
What agents say.
70%
market share inside 12 months, with the average fee up from around 1.35% to 1.75%
Helmores
#1
for new listings, 4 months after opening
Ensum Brown
156
seller and landlord leads with Market Trak, 3 April to 10 August 2026
Belmont Property
If I was to highlight one person that someone needed to learn from to progress the industry, I'd probably say Chris Kyriacou is the one that I would go for.
Hear it from them
Ian MacbethCo-Founder, Avocado Property
Rob StoyleHelmores
Dan WilsonWilson & Co
Lisa CurranHome Sale
James KendallDirector, James Kendall & Co
James CooperChamberlains
In their words
“Chris has been a huge influence on my latter years in estate agency. Absolutely without a doubt the single most influential person in my career.”
Rob StoyleHelmoresWorking with Chris “I hooked up with Chris Kyriacou a couple of months back, having no idea how to run paid ads. Chris has educated me so much and helped me optimise my campaigns to the point where now we're getting qualified, hot leads from our ideal client avatar, booking to our calendar.”
Ben MoorePaid ads “I hate proptech most of the time as it always feels like just another chore. Market Trak feels different (thank god!)… Beyond that, the support is excellent.”
Sharon CarterStrategy and Growth Director, NestFlexMarket Trak “Our new website is fantastic, is bespoke to us, looks slick and is performing really well considering we re-branded too. Very happy with how its going 100% recommend!”
Aaron KirkThe Property CloudWebsite build “125 leads in 10 days, converted into 15 appraisals (and ongoing)… all done with Chris's digital marketing course… he is an absolute genius.”
Rob StoyleHelmoresLead generation “Just wanted to say thanks for the Facebook Lead Gen course. Been running FB ads for awhile but got best results ever after the course.”
Kevin RichardsonFacebook ads course “Reports to social posts in seconds. Professional content, engaged leads. Simple as that.”
Jamie FisherDirector, MuvinMarket Trak
“Can't recommend working with Chris Kyriacou enough. Becomes part of your team, cares about adding value and gets results! Straight talking advice rather than a nodding dog!”
Neil WiseEnsum BrownCoaching and consultancy Calls within 10 minutes
“Just want to say thank you to Chris and his amazing "Brand Awareness" letters… hand delivered close to 600 of them and within 10 minutes of me dropping them and getting back to the office, we already had calls coming in.”
Charlie MaynardCanvassing letters “Can highly recommend EAanalytics for their knowledge in the online space and their approachable, no holds barred style to move your business forward. We have dozens of qualified vendor leads that will be coming to market. Bring it on!”
Alex RussellMartyn RussellLead generation with Chris's agency “Great guide, I've been "in the job" for 20+ years, not saying I'm perfect, I'm not, but I do, do a lot of the things you suggest. Even 'old dogs' like me though, get sloppy from time to time and it was useful for me personally as a reminder that you can always tighten up/improve your processes.”
Saul ScrivenerMarket appraisal guide “All my results are based on Chris's course! Cant fault it, or thank him enough.”
Benjamin ChurchillChris's course “I approached EAanalytics to review our website as I wasn't overly happy with the performance. They gave me some excellent advice, tips and pointers on how to improve the SEO of the website and what is likely to help with our Google ranking.”
Maurice KilbrideMKEAWebsite review
£35 in ads, £8,000 potential
“Just wanted to say a big thank you to Chris Kyriacou for helping out with our FB ads. He helped us set up the ad, who to target etc… Of the 34 leads we had, 6 have been booked in for meetings… So, for £35 we've potentially generated £8,000.”
Dan WilsonWilson & CoFacebook ads “There are lots more expensive courses out there, but this is focused for agents. So if you can't ten times your investment in the course, then you should probably just close the shop anyway.”
James KendallDirector, James Kendall & CoChris's course 6 leads before midday
“BOOM! 6 leads in and its not even 12 on a Sunday! Thanks Chris Kyriacou.”
Paul LaverVendor leads “We have been using Market Trak for the past few months and think the system is brilliant and constantly evolving. Chris is also super helpful when we need help or advice.”
Hadley LyasDirector, Park & BaileyMarket Trak “Since electing to use Market Trak, our brand has been noticed, with several comments recently from customers, family and friends.”
Martin LonsdaleLonsdales EstatesMarket Trak “I learned more about Facebook and nurture campaigns in an hour than I've done the last 2 years!”
Nick CheshireFacebook ads course
FAQs
Questions agents ask
What's the best marketing for estate agents?
Marketing that puts you in front of the same homeowners every week, and follow-up that turns the ones who respond into valuations. For most agencies that means local content, a few well-run ads and proper nurture. The best channel is the one you'll keep doing.
How do estate agents get more instructions from Facebook?
Run ads to a landing page or instant valuation tool, call the lead quickly, and nurture the ones who are not ready yet. Dan Wilson of Wilson & Co turned £35 of Facebook ads into 34 leads and 6 booked meetings in a week.
Do estate agents still need a website?
Yes, if it does a job. A good estate agent website books valuations and captures sellers and landlords. Helmores grew to 70% market share inside 12 months with a funnel built around theirs.
Will Chris do the marketing for us?
Mostly Chris helps you and your team do it properly, through mentoring and training. If you want a website or a full campaign built, get in touch and he'll tell you straight whether it's a fit.